There are some agencies that would have you get super excited about what we call vanity metrics. We know you already look good, so we only focus on the metrics that matter. We’d rather have 100 people that buy everything you’re selling than 100,000 people who are asleep at the wheel.
There are a lot of strategies that you “should” be doing in your business and the truth is, in a year you’ll be happy you started today. However, with a 9-12 month ROI maturity, you’ll probably need to see some results sooner than that.
We marry the Marketing Now of immediate lead generation with the Marketing Later of content, search engine optimization, and audience building to create a cash pipeline for your business.
Meeting your clients where they are and giving them tips, value and connecting with them on an emotional level.
Optimizing your digital presence so that when a potential client is actively looking for a solution like yours, they see just how awesome you are
Even though websites are getting the boot more and more, they’re still necessary for the social proof that you are a real business, and to showcase your great client stories.
They’re the way to take your clients and customers on a journey from learning who you are and what you stand for all the way to purchase. They do the digital heavy lifting.
Friends and networks are awesome, but at some point the warm market will run out and you’ll need a pipeline of people anxious to purchase your solutions. Paid traffic is that solution, whether it’s Facebook, Google or YouTube advertising.
Particularly if you are selling into other businesses, this is your bread and butter and frankly, no one does it better than us.
A growing segment of the population, particularly in this market. Whether this is cold emails or a newsletter type, it’s a must-have for your business.
This looks different for every business based on industry and client type, but some examples could be membership communities, Facebook groups, or Instagram growth.