If you’re not actively spending to grow your online reach, it’s costing you tens of thousands of dollars a month if not more. Yep, we said it. There are a bunch of changes coming down the pipeline in 2021 that Apple has announced that will absolutely affect the deliverability and the effectiveness of ads on the Facebook family of social media apps, including Facebook and Instagram.
Even in 2021 nearly 70% of traffic comes from paid or organic search engine traffic. The importance of utilizing that cannot be overstated. That’s not to say that you need to drop thousands of dollars every month (unless you want to) but you must develop an “and/both” strategy that puts up quality content along with a few paid boosts. It’s one of the single best long term marketing tactics you can do for your business.
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